The Master Class has sold out for the third year in a row.  Thank you all for your support!

Our next offering is Spring/Summer 2023

The Master Class

 Accomplish what you want 

with Ease and Joy

An impactful program synthesized from 30 years of research, study of neuroscience, exploration of wisdom traditions, and high-performance coaching of top company C-levels.

Today most people fall into one of three categories:

1. They are not accomplishing what they want.

2. They accomplish things with a great deal of stress and anxiety.

3. They feel unfulfilled by all they have accomplished.

Most people don’t see a world where they can accomplish what they want with enjoyment and ease.

People come to The Master Class for many reasons.

They Tell Us:
“I feel stressed.”
“I feel like I’m running in circles.”
“I am not doing what I want to be doing.”
“Nothing I accomplish makes me happy.”

Around the world:

Only 8% of people are meeting their goals

75% of people feel "stuck" personally and professionally

85% of employees are not engaged

3 out of 4 people are working just for a paycheck

In reality these are all symptoms of the same problem.

They all stem from approaching accomplishment from the outside-in instead of the inside-out.  You know you are working from the outside-in approach when you accomplish for others, not from your own inspiration.

Examples of this are:
→ Doing things to make others happy
→ Trying to please a critical parent or boss
→ Working out of responsibility
→ Working towards goals you didn’t create

No matter what you are doing, if you are not deeply aligned to and inspired by it, it will lead to feeling stuck, anxious and unfulfilled.

"How is it that these accomplishments aren’t fulfilling to you?"

Last week you accomplished at least 70 things. Whether it’s “listened to a podcast” or “did the dishes” or “made breakfast” or “held a successful meeting.” How is it that these accomplishments aren’t fulfilling to you?

You don’t reward yourself for what you are accomplishing… and wonder why you aren’t accomplishing more.

If you got kicked every time you spoke, you probably wouldn’t speak as much.  If you were listened to and appreciated every time you spoke, you’d probably speak more.

How is it that these accomplishments aren’t fulfilling to you?  What makes you not reward yourself for what you are doing?

VIDEO: How does this course work?

Ralph Waldo Emerson said:

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

In fact, being yourself is the only way to accomplish what you want without feeling anxiety, stuckness, and lack of fulfillment.

That is why self understanding is a huge part of accomplishing with ease and joy. And that is a large part of our focus in The Master Class.  As you more deeply understand how your river flows, you stop paddling upstream and against the eddies.  Then it is easy to ride the current to where you have always wanted to go.

Benefits of the Course Structure:

More Than Teaching You How to Fish

In The Master Class we are not just giving you a fish to eat, and we are not just teaching you how to fish.  We are teaching you how to enjoy fishing and how to catch the fish you actually want to eat.

A Better Way to Learn

We have set up the course so that everyone can teach each other and learn from each other.  We do this because we know you can learn more from a group than a single person, and when you teach something it stays with you far more than if you were just taught it.

Breakthroughs That Stick

There are few courses that deliver large breakthroughs for participants. However breakthroughs are fleeting if you don’t have a process to integrate and reinforce them. Our course is designed to give participants reliable breakthroughs along with the foundation needed so they stick. 

Not Just Tools, Solutions

The best way to learn a tool is to use it to create something real.  That is why you will use the tools we teach you to solve the current issues you are having in your life.  That way when you walk away from the course you have not only solved your current issues – you know how to use the tools to solve whatever comes next.

A Community That Supports You

The science of self-development is clear: a strong community of practice is one of the most effective ways to ensure people develop.  That is why everything we do revolves around community.  From our 1 on 1 work, to the group work, to our online community,  we know that if you are surrounded by people who support you, and who are growing, you will grow into yourself faster.

Fun and Entertaining

We have 98% course completion rate, which is unheard of in the industry.  We didn’t get there by making great content alone.  We did it by making the work fun and engaging.  Enjoyment and ease are not just what we teach but how we teach it.  You are accomplishing with ease and joy just by taking the course.

You know you’ve mastered the Art of Accomplishment when...

    • You’re enjoying your work
    • Your time at work is a form of self-care
    • You’re learning and improving while not needing to be perfect
    • You’ve created an environment where your authenticity is honored and accepted
    • Making things happen keeps getting easier

You use so much of your energy on an internal fight.  When you drop the war you have an abundance of energy to do what you were always meant to do.

About the Course

Accomplishment is something that is as natural as breathing.


You cannot thrive unless your need to accomplish is met.  Accomplishment can mean different things to different people.  It can mean raising a great family, or starting a successful business or creating a great work of art.  That is why the results people get from this course are so similar and so varied.

Whatever you come in wanting, you will find, with more ease than you expected.

Examples of the kinds of transformation we regularly see:
  • K, who started his first business after putting it off for 15 years.
  • M, who thought she had to change jobs for a role that was more aligned, only to find her job change around her into exactly what she was seeking.
  • Z, who left his “just scraping by” landscaping job to follow his career in videography, and opened a sought-after studio to serve business, advertisement and cultural creative clients.
  • S, who realized that dry January was the way she preferred to live her life.
  • R, who realized she wasn’t a man.
  • C, who came in wanting her business to be more successful, and during the course she not only had her most successful month… it was also her lowest-effort month.
  • D, who wanted to stop losing herself in other people, and learned how to draw boundaries that brought her closer to the people in her life.

Happy Clients in Numbers

Our students come back again and again. 

Many take the course multiple times and recommend it to others.  

The relationships built here continue long after the sessions.







THe inspiration

After years of coaching, teaching, being a venture capitalist and a philanthropist, Joe noticed 7 things that kept holding people back.

He interacted with people trying to accomplish big goals. Some failed and some succeeded… and many succeeded without feeling fulfilled.  Recognizing this unnecessary disconnect, he was inspired to create this course.

What people are saying

“Getting to these little mini epiphanies, 'Oh! I've been fighting myself in this way...' 'I felt stuck on this for years...'  And, oh wow, it evaporates in an instant."

“I enjoyed connecting deeply with so many people in ways that I'd never experienced before.”

— Responses to The Master Class, formerly Art of Accomplishment

“Even the "bad" emotionslike fear and sadnessweren't something to be avoided.  They could actually be embraced.  I could look forward to them."

“Through doing The Master Class again, I realized how the story I was telling myself about what work needed to look like was what was exhausting me ."

— Responses to The Master Class, formerly Art of Accomplishment

Our Signature Program



Our original groundbreaking coaching program for transformational leaders

  • 8 weeks of guidance
  • A dedicated partner
  • An intimate group format for deep learning
  • Daily practices for integration
  • Solo exercises
  • Partner exercises
  • Small group exercises
  • Large group Q&A’s
  • Rapid fire coaching with Joe
  • Lifetime access to an online community
  • Regularly sells out

Plus 1:1 Coaching



Our Signature Program plus weekly coaching sessions with an AoA-Trained Coach

  • 8 weeks of guidance
  • A dedicated partner
  • An intimate group format for deep learning
  • Daily practices for integration
  • Solo exercises
  • Partner exercises
  • Small group exercises
  • Large group Q&A’s
  • Rapid fire coaching with Joe
  • Lifetime access to an online community
  • Regularly sells out
  • PLUS ⇢ 1:1 coaching: 1 hour, once a week, with an AoA-Trained Coach, for the duration of course

Deep practice with Joe



Our Signature Program with exclusive access to master coach Joe Hudson

  • 8 weeks of guidance
  • A dedicated partner
  • An intimate group format for deep learning
  • Daily practices for integration
  • Solo exercises
  • Partner exercises
  • Small group exercises
  • Large group Q&A’s
  • Rapid fire coaching with Joe
  • Lifetime access to an online community
  • Regularly sells out
  • PLUS ⇢ A 1:1 session with Joe (60 mins) in the month of July
  • PLUS ⇢ 6 additional live sessions in a small group with Joe
  • PLUS ⇢ Priority access for Joe to do work inside your company. Join the shortlist reserved only for people who have done deeper work with Joe.
  • If accepted you will be invoiced for the additional $6k.

To invest in a course like this you need to know a few things to make a good decision:

The answer is unequivocally yes.  We sell out every year for a reason.  We sell mostly by word of mouth and referral.  When asked, participants tell us that on a scale of 1-10 if they would recommend the course the average response is 9.78.  If you are willing to show up and dig in, this course will work for you.

There is no way for us to answer this for you.  You may be one of the 2% of the people who won’t finish the course.  You may not be open to doing the exercises with curiosity, and there is no way we can honestly assess if you will be that person.  We have done a lot of work to make the course fun and engaging while being challenging and rewarding.

However, that only makes it easy for you to succeed, it doesn’t ensure that you will engage.  That is up to you.  The one thing we do ask is if you are not willing to show up and engage, do not sign up.  That hurts the experience for people who are here to make it happen.

This is easy math to do.  If you can accomplish what you want with ease and joy for a lifetime, then the cost of this course is a very small fraction of your increased earning potential.

Ask yourself this: if you felt fulfilled and enjoyed your work for a lifetime, would the cost of the course matter?

That is a calculation only you can make.  What is the toll of the stress you endure to accomplish things?  What is the tax of not thinking you can accomplish what you want?  What is the cost of a life of accomplishment that ultimately leaves you unfulfilled?

Investing in yourself is always worthwhile.  That is why two things are true:

    1. You can’t think of a time when you invested in yourself and saw it through and then regretted it.
    2. When we die we don’t wish we bought more stuff. If anything, we wish we had stepped into ourselves more fully.

"The return on this kind of investment, I don't think it's quantifiable... Money comes and goes, but you're with yourself the rest of your life.  This is about learning who you are and learning how to be who you are."

–Melody Vinci of Tesla Labs on The Master Class

Frequently Asked Questions

When does the program start and finish?

The 2022 program will run from May 27 until July 22, 2022. Meetings of the entire group will take place on Fridays from 9:00-10:30a.m. PT, and the remaining calls will be scheduled at other times for each small group and pair. All calls are required, with exceptions granted on a case-by-case basis for emergencies or other exceptional circumstances.  Future dates will be announced when available.

What will I learn in The Master Class

You will learn a new way of achieving your goals while staying in connection with your inherent goodness. This newfound awareness will make you far more effective by increasing your enjoyment of the work you do.

Will this program be offered again in the future?

The course has sold out for a third year in a row.  It’s likely we will offer it again next year, though not certain.

What if I can’t attend the large weekly group meeting on Fridays 9-10:30a.m. PT?

Each large weekly group meeting on Fridays 9-10.30a.m. PT will be recorded and shared shortly after the session has ended. For those who live in a timezone where it isn’t workable for you to join the large weekly group meeting, two other key components of the program are the small group and one-on-one meetings. The times of these sessions will be scheduled for times that work for you, enabling those in Asia timezones to participate live in this part of the program.

Are there any prerequisites for this program?

There are no formal prerequisites. But you will get the most out of this experience if you are committed to doing the work, willing to be transparent and vulnerable, responsible for your own learning and enjoyment, and clear on the aspects of life you want to work on.

I’m not an executive – is this program right for me?

This program isn’t necessarily designed for executives. It is designed for leaders. That includes people who are or want to be leaders in their companies, startups, organizations, careers, or simply leaders in their own families and their own lives. Leadership is not a title that’s given – it is a role that you take on for yourself. It is a way of living that is empowered, resourceful, and guided by a particular vision of the future. If that describes you, then this program is for you.

Is this only for people looking for results in their career or business, or can it be used for personal challenges as well?

Our perspective is that personal and professional problems arise from the same fundamental source. Our psyche doesn’t know the difference between them, and we are the same person encountering any challenge we face, regardless of how it’s classified. By working on the root causes of your limiting beliefs, you’ll see benefits in both personal and professional arenas.

How much time will this take?

The program includes 3 calls (totaling 4 hours) each week for 8 weeks, for a total of 32 hours. In addition, each week you’ll be asked to spend at least another 3 hours to listen to pre-recorded lessons and perform solo experiments. Expect a total time commitment of approximately 7 hours per week, or 56 hours over 8 weeks. While these are the minimal time commitments, programs like this one aren’t measured in time. They are measured in commitment, vulnerability, and courage. If you enter this experience with an open heart and a willingness to set aside a mindset of scarcity, you’ll find that it will save you far more time than it takes.

What are “experiments”?

The ultimate source of authority in this program is you and your experience. Joe will provide helpful tools, but it is up to you to take them out into the real world and experiment with them in your life. We take a hands-on approach to personal growth, like a laboratory for self-understanding. These experiments could include meditations, journaling or reflection exercises, certain conversations to have with people in your life, self-care rituals, new questions to apply to challenges you are facing, or others.

Does Joe have all the answers?

No, of course not! If you’re looking for someone with all the answers, you are setting yourself up to be taken advantage of at some point. You are the only person who has the answers.

What happens in the live sessions?

The live Zoom calls scheduled each week are our chance to come together as a group. Joe will introduce a new lens or distinction each week, answer questions, and provide guidance on how to experiment with it. The small group meetings will be self-managed and give you a chance to share what’s coming up for you.

What if I can’t afford it?

This is an advanced, intensive professional development program designed for people working on ambitious challenges. The pricing reflects both the quality of the training and coaching and the commitment level required of every person participating. The pricing also reflects the kind of tools we will be teaching – the tools of high-impact, transformational leadership. We believe that for this kind of leader, the pricing is very reasonable and well worth the investment. We are seeking people willing and able to invest their money where it can make the biggest possible difference.

How much personal access do I get to Joe?

This is a group coaching program, not a 1-on-1 coaching engagement. We can’t promise any particular amount of time with Joe, or any particular kind of interaction. Each week, you will have a chance to ask questions, but at all times we will prioritize what is best for the group as a whole.

Where does this material come from?

The Master Class incorporates ideas, techniques, and tools from many different sources. These include religious and spiritual traditions from around the world, science-based psychological and physiological frameworks, healing practices, and business tools that Joe has learned over 25 years of personal experimentation and coaching. Joe will introduce whichever ones make sense for each week’s lesson, with a preference for tools that operate on more than one level.

Can I get reimbursement from my employer?

Yes. We have a pre-written template in ‘The Investment and Application Process’ section, which you can use to explain the value of the program to your manager or company and request reimbursement. Many organizations provide professional development stipends to their employees.

Is there a payment plan?

Yes, you can pay in installments.  Contact us for more details at

Is there a money-back guarantee?

No, we do not offer a refund period or money-back guarantee for this program, for three reasons: 1) The cohesion of the group and the relationships between its members are an essential element of the experience, and we don’t want people coming and going, 2) You’ll be challenged to go beyond your comfort zone, which requires a firm commitment to stay in it to the end, 3) Your results are proportional to what you have at stake, and money is one way of putting something at stake.

How can an online program deliver the same value as Joe’s in-person workshops?

A symphony cannot deliver the same thing as a painting. An animated film cannot deliver the same thing as a live action film. Yet all of them can touch us, help us feel seen, and have us transcend ourselves. The one difference in the online class is it requires more from the student. If you do an in-person workshop you only have to show up once. In the online format, you will have to keep showing up week after week. And in that challenge is also a natural reward that can only be received from that level of commitment. The impact of the work Joe is delivering could be gotten from a book or an immersive week-long experience. We choose an online experience because we can deliver more than just words and we can work with you over time. In an online experience, we can give you a chance to do exercises with others, do live experiments, and learn from each other. A community of practice is critical to fueling your evolution. An online format also helps you bring this work into your life on a weekly basis so you can change some habits. In-person retreats always have the potential of being forgotten when life returns to its routines. The online format also allows us to simplify or avoid a range of practical challenges, from the demands of COVID-19, to the expense and time of flights and hotels, to the difficulty of gathering such a diverse group of people in one place and giving them group exposure to Joe in an efficient way. The bottom line, however, is that this is a distinct experience from in-person workshops. This is why we’ve designed it from the bottom-up to take advantage of the unique capabilities of online platforms.

What is the program content?

We limit the amount of information about the content of the program to the outline and the previously shared podcast. We do this for two main reasons: The first is that when learning beyond the intellect, the experience of learning is important. And if we reveal too much about that experience in advance we will reduce its ability to impact you. Think about it like seeing a movie after reading all the spoilers. The second reason is that making a decision about this course by gathering endless information is the mind trying to figure out the domain of the heart. It’ll never work. And if you come to the course from that place it will be bad for you and others in the program. There is a knowing that is beyond the intellect. It is not confused by money, time and defense. You will know it because you won’t make a decision. The decision will come to you. You will find yourself doing what feels right. And when you come to the program from that place you will get the most out of the experience.

Can I ask another question?

Yes, please do! If there’s anything we haven’t covered here, please don’t hesitate to email us at We know this is a considerable investment of time and money, and we want to give you everything you need to make your choice.